How can AirFare companies generate more followers? Visitors? on Social Media..

A short blog – idea-log regarding how AirFare Compare companies can optimize social media for their business :

  • Open official Twitter and Facebook accounts.
  • Generate some followers by giving enticing deals.
  • Check out the structure or buying pattern ( – Which time of day links were accessed, how many times, how many actually bought)
  • Post topics related to the industry and generate buzz through RTs and DMs.
  • Engage actively with customers through social networks and spread the word through quality tweets.
  • Measure the increase in overall influence. (Klout, TweetCounter, TweetDatabase etc)
  • Use analysis to determine the buying patterns, demographics etc and use this to entice and classify similar customers.
  • Detail the descriptions of who flies, which airline and how many times a month. This can give information about % of people who can be attracted through social media.
  • Check ins -Foursquare and Gowalla gives instant heat map of customers flying, which airline they are flying to etc.
  • A Tumblr blog with pictures with definitive airlines, tickets bought through etc will create linking for the Air fare comparison brand. Brand loyalty will go up.

FYI – I got a hunch about social media and these air compare websites and I wrote down the main bullets in rush before I lost it out of my head. 🙂



About itspurebusiness

An MBA professional and a Social Media Strategist. I Listen, Watch, Learn and Utilize. I believe in making small changes that matter and which can change the way people do business. These are some of the small ideas I came up with while skimming through multiple pages of information on social media strategies. These ideas grew in number so I decided to dedicate a blog for them. If they can be useful for your business or for the least make you think.. I will consider my efforts rewarded.
This entry was posted in Facebook, Social Media, Social Media Marketing, Social Media Networks, Strategy, Twitter and tagged , , , , , . Bookmark the permalink.

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