An industry mogul signing a deal with relative newbie to dominate the market place. The social media is flowing with the news and speculations about this deal. The implications are humongous. Social Media will now be flooded with local deals offered by Groupon which now will be powered by eBay.But the deal seems not be that intricate and will flow in shallow waters for now.The deal will now allow US based eBay users to sign in through groupon.ebay.com and earn more 5% back in eBay Bucks.
I see this as genius and a win-win situation for both the customers and Groupon–eBay. In this economically thrifty market, people are looking through lenses to save money and this deal will provide that. With Groupon expected to perform more than $300 million in sales this year can very well exceed with new affiliate deals with players like Ning and eBay. They are now also allowing local dealers to post through direct deals on Groupon totally bypassing the approval channels. This will open up more communication channels for eBay as it has started to take on the Social Media wave. As for the deal is concerned, the deals will be shown depending on the users location. Closest deals for each user will be displayed. Peace – Niranjan